Comparison
BittuAI vs Gupshup
A structural comparison—not every provider's plans are public, so this focuses on how the two approaches differ rather than a feature-by-feature price match.
BittuAI
Gupshup
Meta relationship
You hold your own WhatsApp Business Account directly with Meta.
Typically resold through the BSP's own Meta partnership.
Pricing model
Pay-as-you-go per message, transparent flat margin over Meta's own conversation cost.
Varies by provider -- often bundled plans or volume tiers.
Lock-in
Your WhatsApp number and Meta credentials are yours -- disconnect any time.
Varies by provider's own contract terms.